Customer analytics

Leverage critical stakeholders as a gateway to large number of customers, to substantially increase the RoI of marketing spends


Customer network analytics

Datamuse customer network analysis generates a multiplier effect on marketing efforts by

  • discovering networks,
  • identifying influencers (with wide network of interested people) and ways to tap into their network,
  • content marketing customized to prevalent sentiments in the networks,
  • creating a user community

It also captures perceptions and sentiments in the space and therefore serves as a marketing research instrument for understanding customer perceptions.

Engagement options -

  • The techniques used are a mix of network mapping, sentiment analysis and text mining for pattern discovery for -
    • Generating leads
    • Product adoption
    • Retention efforts in face of potential customer churn